Uzurii Launch Event: Spring Summer 2017

Uzurii Loft A'DAM toren

Exactly on week ago on September 20th 2016, Uzurii Luxury Footwear invited me to come over to celebrate the launch of their SS’17 collection up on the 17th floor of the just renovated A’DAM Toren in Amsterdam. And oh, what a location Uzurii picked for their event! For some of you insiders the A’DAM Toren might be known as ‘Toren Overhoeks’, a tower designed by the architect Arthur Staal as a commission by Royal Dutch Shell. It was officially opened in 1971, and was home to the multinational oil company until 2009. A few weeks ago actually, A’DAM finished a massive renovation and has been transformed into an iconic multifunctional tower that is now known as one of the newest hotspots in Amsterdam. It was such an amazing experience to be there in this building after the big transformation. With that incredible view looking out over the Dutch capital, I had the chance to discover the brand new SS’17 Uzurii Luxury Footwear collection. You might know Uzurii from their footwear, but the brand also makes gorgeous handbags, clutches, shoppers, and even home wear (e.g., sequined pillows which you neeeeed!), keychains and belts. Uzurii is a unique fashion label with a clear refreshing signature. The brand offers you the ultimate commitment of casual glamour and femininity. Besides the beautiful design, I truly love the story of the creator and designer of the brand, Shieglee Ferreira dos Santos. Shieglee is a woman born in the Amazonian rain forests of Brazil, moved to the slums of Rio de Janeiro at the age of five, and then moved to Europe, to The Netherlands. As a young girl she had 3 big wishes: to have a pair of shoes of her own, to dance like a real samba queen on one of the floats in a carnival parade, and to sleep in Rio de Janeiro’s most beautiful hotel for one night. In The Netherlands she had the chance to get closer to fulfilling her wishes. She had the education she needed and started to chase her dreams. Being able to absorb the most valuable elements of both cultures, Shieglee grew into the creative and self-assured business lady she is today. She truly beamed when I met her in person last Tuesday afternoon. Her passion and unique sense for fashion resulted in this massive worldwide successful fashion brand, honestly so inspiring, right? Never denying her Brazilian roots, Shieglee now also inspires, encourages and helps others to achieve their dreams. Her brand Uzurii actively supports various charities like UNICEF to help the disadvantaged youth in their quests for better lives. Isn’t that a story, right? I just cannot get over it, I even dreamt about it and I’m not even joking guys! Without further ado, let’s show you what the launch of the SS’17 Uzurii collection looked like. I’m sure you’ll love it! Enjoy!

🙌🏼 Uzurii footwear and accessories can be found in many stores throughout the globe (find your nearest location here), is available at Bijenkorf and can be purchased online at UZURII.COM. 🙌🏼

flipflops Uzurii

The Loft, Adam Toren

Uzurii launch event

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Uzurii flipflops

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ADAM toren look out

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Usury launch event Amsterdam

Usury back pack

Written By

My name is Frederique and I run this personal style blog. After graduating from law school in April 2014 – University of Utrecht (The Netherlands), exchange: Uppsala (Sweden) and UC Berkeley (USA) – I built FAB le Frique from scratch and decided to spread my lifelong interest in fashion and lifestyle with the world (wide web). Taking a leap of faith, making a career transition, leaving a known and charted career path is scary. But if the only actual obstacle blocking me from doing what I’m truly passionate about is ‘fear’, I hereby conquer my fears and go forward with my passion.